Privacy policy

Privacy Policy

Effective from 1 July 2026.

CLONE CLOTHING (operated by ATH Hospitality) respects your privacy. This Privacy Policy explains what personal data we collect at cloneclothing.com, why we collect it, how we use and protect it, and the rights you have. It is framed in line with the Digital Personal Data Protection Act, 2023 (“DPDP Act”), the Information Technology Act, 2000, and the rules made thereunder. By using our website, you consent to the practices described here.

1. Data We Collect

— Information you provide — name, email, phone, billing and shipping address, and order details when you create an account, place an order, or contact us.

— Payment information — processed by RBI-compliant third-party payment gateways. We do not store full card details; only masked or tokenised identifiers as permitted by law.

— Technical and usage data — IP address, browser type, device information, referring pages, and on-site activity collected automatically via log files and cookies.

— Communications — the content of messages, attachments, and support interactions you send us.

2. How We Use Your Data

— To process, fulfil, and deliver your orders, and to handle exchanges where applicable.

— To operate, maintain, secure, and improve the website.

— To communicate order updates, respond to support requests, and (with consent) send marketing or promotional messages.

— To detect and prevent fraud and to comply with legal obligations.

3. Cookies

We use cookies and similar technologies to keep the site functional, remember preferences, and understand usage so we can improve the experience. You can disable cookies through your browser settings, though some features may not work as intended. Third-party services we integrate (for example, analytics or payment providers) may set their own cookies under their own privacy policies.

4. Sharing & Disclosure

We do not sell your personal data. We share it only with parties necessary to run the service, including logistics and courier partners (for delivery), payment gateways (for processing), and technology or analytics providers, each bound to use it only for the agreed purpose. We may also disclose data where required by law, regulation, or a valid legal request, or to protect our rights, safety, and property.

5. Your Rights

Subject to the DPDP Act and applicable conditions, you may:

— Access and obtain a copy of your personal data.

— Correct or update inaccurate or incomplete data.

— Request erasure of your data, subject to legal and record-keeping obligations.

— Withdraw consent previously given, without affecting processing already carried out.

— Nominate another individual to exercise your rights in the event of death or incapacity.

To exercise any of these rights, contact us at support@cloneclothing.com or our Grievance Officer at legal@cloneclothing.com. We will respond within the timelines required by law.

6. Data Retention

We retain personal data only as long as needed for the purposes described here or as required by law (for example, tax, accounting, and transaction records). When no longer needed, data is deleted or anonymised.

7. Security

We apply reasonable technical and organisational security practices to protect personal data against unauthorised access, alteration, disclosure, or loss. No method of transmission or storage is completely secure, and you are responsible for keeping your account credentials confidential.

8. Children

CLONE CLOTHING does not knowingly collect personal data from children (individuals under 18) without verifiable consent of a parent or lawful guardian, in line with the DPDP Act. If you believe a child has provided data, contact us and we will take steps to remove it.

Grievance Redressal

In accordance with Section 13 of the Digital Personal Data Protection Act, 2023 and the Consumer Protection (E-Commerce) Rules, 2020, CLONE CLOTHING has appointed a Grievance Officer to receive and resolve complaints. Complaints must be made in writing and include the customer's full name, order ID, registered email, contact number, the nature of the grievance, and any supporting evidence.

Grievance Officer: Sam

Email: legal@cloneclothing.com

Phone / WhatsApp: +91 96673 10081

Working hours: Monday to Saturday, 11:00 AM – 7:00 PM IST (excluding public holidays)

The Grievance Officer will acknowledge each complaint within 48 hours of receipt and endeavour to resolve it within 15 working days, in line with the timelines prescribed under the Consumer Protection (E-Commerce) Rules, 2020. Complaints raised only through social media comments or direct messages will not be treated as formal grievances unless also submitted to the email above.

Governing Law & Jurisdiction

This document and any dispute arising from or in connection with it are governed by the laws of the Republic of India. Subject to the grievance mechanism above, the courts at New Delhi, India shall have exclusive jurisdiction.

Changes to this Policy

We may update this Privacy Policy from time to time. The current version is always available at cloneclothing.com, and material changes will be notified by appropriate means. Continued use after changes constitutes acceptance.

Support & Contact

Brand: CLONE CLOTHING

Operating entity: ATH Hospitality (GSTIN 07ACLFA6795M1ZK)

Registered office: Ground Floor, H.No. 412-413, Kh. No. 9/1, 10/1, 10/3, 11/1, 12/13, 13/1, 2, Bharta Farm, Jonapur, New Delhi, South Delhi, Delhi 110047

Customer support: support@cloneclothing.com

Order support: orders@cloneclothing.com

WhatsApp / phone: +91 96673 10081

Support hours: Monday to Saturday, 11:00 AM – 7:00 PM IST (excluding public holidays)